Strategic Brand & Marketing Direction

I set brand and marketing direction that supports business goals, sharpens positioning, and guides execution across channels and teams.

Go-to-Market & Launch Leadership

I lead GTM strategy and launches, coordinating across marketing, product, sales, and leadership to ensure clarity and momentum.

Team & Cross-Functional Leadership

I build, lead, and align teams to do their best work - creating clarity, accountability, and trust across functions.

Execution Partnership & Decision Support

I partner closely with senior leadership to test ideas, navigate tradeoffs, and make confident, informed decisions.

MERGE EDU

Stephanie Lyons

"I had the pleasure of working with Taryn during her tenure as the Marketing Director at Merge. Her exceptional storytelling abilities and creative vision were instrumental in building brand recognition for for our new product and company, even carving out a new category in the market. Taryn seamlessly integrated creativity with execution, developing engaging marketing materials that truly resonated with our audience. Her dedication and expertise made a significant impact, and I'm grateful for her contributions to our success. Anyone who has the opportunity to work with her will not regret it."

Former Direct Report

Robert Snyder

"Taryn's mentorship was transformative for my professional growth. She has a rare ability to understand what drives people - their goals, value, and potential - and strategically creates opportunities for development that serve both individual and organizational objectives. Under her guidance, I made career advancements that leveraged my strengths while directly contributing to company goals."

The Swish Academy

Travis Anderson

“Taryn helped me get a hold of my business. She recognized my passion for what I do, and that the 'business side' of things was slowly draining it. She got me organized and built systems to allow me to grow my business while keeping my focus on what I’m passionate about: athlete development.”

Building Systems That Scale

Good marketing doesn't rely on guesswork. It relies on clear, repeatable systems that help teams understand customers, make smart decisions, and improve over time. I focus on building foundations, from lifecycle definitions and content frameworks to measurement and handoffs, that make growth sustainable instead of chaotic.When systems are in place, teams spend less time reacting and more time learning. Content supports buyers throughout their journey, data tells a clear story about what's working, and marketing can grow without constantly reinventing itself. The goal is simple: create structure that gives teams confidence, customers clarity, and leaders visibility as the business scales.

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Clear Communication

I believe good marketing starts with clear thinking and clear communication. I focus on writing, presenting, and aligning in a way that helps teams move faster, stay aligned, and avoid unnecessary rework.

Agency & Partner Management

I've spent a lot of time working with agencies and external partners. I'm clear about goals, honest about constraints, and collaborative in how we work, which leads to better outcomes and healthier partnerships.

Calm Leadership in Ambiguity

Change is rarely neat. I'm comfortable leading when things are still taking shape - helping teams focus, make progress, and stay grounded even when not every answer is clear.

Making Smart Tradeoffs

Marketing always has more ideas than time, budget, or people. A big part of leadership is helping teams focus on what will matter most - aligning priorities to business goals, customer needs, and real constraints.I spend time testing ideas, sequencing work, and being clear about what we're not doing right now. That clarity creates momentum. Teams know where to invest their energy, leaders know what to expect, and marketing stays effective without becoming bloated or reactive.

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Building Brand Equity

Challenge
The brand felt a bit outdated and got lost in an industry crowded with three-letter acronyms. We needed to elevate our positioning to appeal to both clients and the architects and designers we partner with while differentiating in a way that felt authentic to how we actually work.Approach
I led an extensive brand overhaul with an external agency partner, starting with a comprehensive discovery phase. We stepped back and identified what truly set us apart: our deep commitment to understand each client's workflows, teams, space, and culture before designing customized office solutions. Through strategic workshops, marketing analysis, and stakeholder interviews, we identified whitespace to own a new market position around culture-first design – a concept that became the foundation for everything that followed.The project spanned brand strategy, naming, messaging architecture, and visual identity development and was a true collaboration between our external partner and internal creative team. The result: a new name and identity that speaks to who we are, what we do, and why it matters.Impact
Since launching the rebrand and new website, direct traffic has increased by 210% – a clear signal that the brand is now memorable and recognizable in the market. Active users on the website is up 110%, inbound leads have increased by 51%, user engagement has increased by 76%, and phone calls from site visitors are up 53%.We've established a sophisticated, elevated identity anchored by the tagline The Art of the Workspace and messaging that highlights our culture-driven approach to design and space planning. The rebrand didn't just refresh how we look – it clarified what makes us different.